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‘I love the opportunity to be accredited by an independent body which qualifies coaches to the very highest standards. This means that clients truly know that coaches who meet the ICF’s quality measure really are up to the job. This will do much for the future of our profession and for me as a professional.’
Martin Haworth, ACC
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Event Feedback: July to September 07
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Core Competencies Series of 10 25th September 2007
Creating Awareness with Cindy Reinhardt, MCC


This call enabled me to go beyond the words of the core competencies, to get better clarity between those competencies and to enhance my own awareness on how to really create awareness.

Anne Roques

I enjoyed the emphasis Cindy put on staying out of the client’s story in order to raise awareness. She made the analogy that joining the client in their story is like getting into the boat with them – not all that much use in expanding awareness. A far more valuable vantage point is on the river bank – and from this broader view the coach can challenge the client to separate facts from their interpretation.

Karen Tweedie

Coaching Conversations on 19th September 2007
Demonstrating mastery in coaching on your virtual doorstep
Preview of new series for 2008 with Peter Szabó, MCC

The master certified coach who was coaching on our virtual doorstep said this.


I found it very helpful to get ideas and hints from colleagues after 15 minutes into the coaching on how to possibly continue the session - very useful for my own reflection and development. The questions by the audience at the end were also very valuable to me: e.g. being able to create more choice for the closing phase of the coaching with either action steps or progress clues for the client.

Peter Szabó

The client said this.

Being coached on a live demo was quite an eye opening experience. In some ways knowing that I was going to be heard by others really made me focus on what my coaching issue was and probably made me deeply reflect on the coaching questions being asked even more; making the experience personally more valuable. Experiencing another style of coaching and model allowed me to respond intuitively rather than rationally and opening the session up to the group created even greater personal insight. It was a wonderful and something I would readily do again – thank you again everyone.

Kate French

The Reflective team said this.

You can discover what the reflective team’s role was by buying the recording of this session. Email events@coachfederation.org.uk

Participating as a member of the reflective coaching team was an interesting experience. I found myself needing to hold two or three perspectives at one and the same time - it was challenging to be fully present for the client; listen with a 'learning ear' to the skilful nuances of the coaching style and manner demonstrated by Peter Szabó and be aware of my own thought streams as the 'observer' so that I could offer reflective comments when invited. This session was exciting and challenging and a great learning opportunity.

Sheena Bailey

Peter requested that the Reflecting Team be ready to provide a question for the coaching when he asked. It raised the stakes for me since we did not know when Peter would call on us. As a result, it felt like I was both observing, and participating in, the coaching. An interesting experience.

James Caplin

It was a privilege to hear Peter having a coaching conversation with someone experiencing a major change in their lives. I admired the courage of the person being coached who shared their hopes, fears and beliefs.

There were several ‘aha’ moments. One when the client decided to face their deepest fear and find out what was beyond it. Another, when Peter gave her complete freedom to decide where to go next. It was a masterful demonstration of coaching and one where there seemed to be so much space and time for the client.

I was invited, as part of a reflecting team, to reflect back what I had heard. For the person being coached, this seemed to be very affirming and encouraging. What a brilliant opportunity to observe coaching at its best.
Francis Christie

The observers said this.

Peter's mastery of pacing, timing and humility whilst holding the client as she discovered more about her feelings and thought processes were superb! For me there were no signs of urgency, just more of discovery on both sides. Thank you Peter for sharing your humanness along with your mastery.

Maryanne Beare

An extremely valuable hour. I appreciated Peter’s use of the observers to bring different perspectives to coach and client, opening up choice for all. As observer, I was enabled to participate actively in the coaching without getting in the coach or client’s way. This approach elegantly embedded coaching principles in the teleclass process itself.

Pippa Basan

Hot Seat Coaching in Bristol on 14th September 2007
Live coaching demos by ICF credentialed coaches throughout the afternoon


The Hot Seat Coaches said this.

An extraordinary level of commitment and contribution in the groups and a great passion for coaching and professional standards. It was a joy and a privilege to be there.

Jenny Bird MCC

Thank you! I found the hot seat coaching day a wonderful day on many levels. It was a very good experience to coach surrounded by people very interested in and supporting the coaching, noticing what was being done, said, and the presence of the group was quite special.

Hannah Wilder MCC

Those who volunteered to be clients said this.

I had a motivating and uplifting day and also had the opportunity to be coached by Olwyn Merritt. The coaching session for me was hugely successful and has motivated me on to taking further steps towards my goal. I was also encouraged by another coach who gave me a lead for some marketing.

The greatest thing I came out with is that the title Executive Coach does not frighten or intimidate me any longer as listening to all of the top coaches I now realise it's no different to coaching a ‘non professional’ person. The message that came across is that we are all human and if we as coaches can apply all that we learn - empathy, rapport, presence, listening, powerful questioning and stay with the client then what ever background they may have should not interfere with our coaching skills.

Ruth Carnaby

Those who observed said this.

The Hot Seat Coaching event in Bristol was, for me, helpful and enlightening. It was helpful to witness professional coaches working with clients. It was extremely useful to have the opportunity to ask questions after each session. I found it enlightening to see the variation of style and approach of the different coaches, and to witness how they created a safe, open space for, and were really present to, their client. The main learning I took from the event was freedom that it offers the client when the coach is authentic and true to themselves. Witnessing this with several coaches, each with their own unique and different personality was an affirming and valuable experience. Thank you for organising this event.

Jeremy Carruthers

It is always inspiring and thought provoking to observe other coaches - there is so much you learn that helps you develop your own skills and approach. This hot seat coaching event was a wonderful opportunity to learn from some great coaches, to talk to others about their practice and to make some new coach friends. I went away a lot richer than I arrived.
Charlotte Hitchings
I found this event fascinating, insightful and inspiring. I learnt a great deal in just one afternoon and my coaching batteries are now recharged.

Sally Lever

This was a great opportunity to observe master coaches in action and to learn in the company of an insightful group of people. Well organised, lovely atmosphere, smoothly run – hope there’ll be lots more opportunities like this.

Sarah Gornall


UK ICF Members Forum Series on 3rd September 2007
Commonality and Differentiation 4 of 5 with Jenny Bird, MCC


“A fantastic hour with laughter, wisdom, valuable insights and profound thoughts to take away and act on. A real joy.”
"There were so many powerful tools and the one that stands out for me is that I need to get out there and get myself known for who I am and connect with people. "
"Twas fab, an hour just whizzing by. Felt more motivated and confident in way forward and focus renewed on how we can differentiate our coaching service so potential clients can be more sure of what they'll get. "
"Also used the what do you want, not want, what will it feel like and what will be different when you have it immediately ."
"The theme of the call for me was be yourself....go with what comes naturally."

Quotes from participants


Core Competencies Series of 10 24th July 2007
Direct Communication with Elizabeth Ferguson, MCC


A thought provoking session discussing the competence of direct communication. We often tend to think of direct communication as being challenging, but it can equally be used to encourage and support our clients and build their confidence, particularly through appropriate endorsement. However, beware using direct communication to promote your (the coach’s) agenda.

Alison Rennison

Due to the interrelated nature of many of the Core Competencies, it is sometimes hard to be clear about exactly how we are/can use each one. This call presented the duality of Direct Communication through a tangible analogy, and the actual examples contributed and discussed helped me achieve more clarity around what this particular competency represents.

Sam Seldon

It was the unfolding of the story of the thorn and the rose that inspired me with Elizabeth’s challenge and encouragement the use direct communication in the middle of a coaching session. We were definitely challenged to flex that muscle.

Halina Jaroszewska

Elizabeth's approach to coaching is always inspirational and so it was during her teleclass on Direct Communication. I hope that there will be more opportunities in the near future to learn and be motivated by her style and coaching ethos.

Photini Papatheodorou

Mastery in Coaching Forum 3 of 4 10th July 2007
Putting the Chicken in the Chicken Soup with Art Shirk


Art Shirk gave an excellent seminar on how to address the underlying beliefs and assumptions that influence the way we think, feel and act. As he said, we all start from some perspective. If we can make that explicit, or help our clients to make it explicit, then we can begin to change the beliefs and assumptions that guide our behaviours.

I like the fact that Art did not understate how difficult it is to change the assumptions and beliefs we and our clients may have. He explained and demonstrated the process he uses to make beliefs and assumptions explicit. Then he talked about how you can begin to explore these and begin to construct a more helpful frame work to move towards your goals.

Excellent! I recommend you hear and try out the ideas that Art expounds so well.

Francis Christie

New Members Forum Series of 5: 2nd July 2007
with Neil Scotton, ACC UK ICF President


I would highly recommend the New Members Forum for anyone wanting to know more about the ICF. It was an inspiring hour full of information on what your membership includes. Not only that though, it also highlighted the energy, creativity and involvement the ICF encourages from its members both globally and here in the UK.

Neil Scotton gave a great overview of the different skills development opportunities available, from topics of interest with world class speakers, to credentialing and practice development and the scope to build a network with fellow professionals. It made clear what membership of the ICF can offer and the support it provides through the ethics, standards and development it encourages.

Louise Lowis
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